A cool new study on women and digital life conducted by SRG has come up with some interesting findings. According to the research study, which was based on over 2,000 in-depth interviews with 'women' 12 and up, women's time on household duties has increased.
Forty-one percent of those surveyed claimed they are spending more time cooking in the home. TV time has also increased, and the Internet, in an entertainment context, is siphoning more leisure time from women. Fifty-eight percent say they are spending more time with the Internet and 38% say the same for TV. The losers in the equation are: going out for shopping (52% saying they are doing less); exercising or sports (33%); or sleeping (27% saying less).
Television has become 'ambient noise' as women engage in other things. Gone are the days you'd fold laundry while watching soaps. Now women are engaging in social networking sites on their laptops or hand-helds while the TV blares in the background.
Half of women with laptops say they have their laptops with them ‘almost always’ or ‘frequently’ when watching TV in the evening. Another 18% use their laptops when watching TV in the evening ‘occasionally.’ In addition, 52% say they are using their wireless device while watching TV at least occasionally.
I used to be guilty of that. Now I shut my laptop down before flipping on the tube. But not before I check the listings to see what's on. And most days nothing is!
